Essay on Abercrombie Fitch Case Study - 1856 Words

Abercrombie Fitch Case Study Abercrombie Fitch is one of the leading clothing companies in the world. They manufacture and sell apparel that target the 18-24 year old demographic who represent the â€Å"All-American Look.† Many people argue about the definition of what is â€Å"All-American,† since the United States continues to evolve and include many different cultures and races. Abercrombie Fitch has been successful for over 100 years, but recently has come under constant scrutiny about its hiring practices. Company Overview Abercrombie Co. was founded by David Abercrombie on June 4, 1892. In 1900, Ezra Fitch joined the company and it then became known as Abercrombie Fitch. Since the very†¦show more content†¦What did the company do to change its policies? Did they change their definition of â€Å"All-American?† Do they still enforce the new diversity policies in their stores today? Abercrombie Fitch continues to operate and successfully sell their apparel in the United States and around the world. Situation Overview In June 2003, Eduardo Gonzalez, along with several other African American, Hispanic, and Asian former Abercrombie Fitch employees, filed a class action lawsuit against the company for racial discrimination. The former â€Å"brand representatives† felt that the company assigned them specific tasks and areas to work in based on their ethnicity. The lawsuit, Gonzalez v. Abercrombie Fitch was originally filed in U.S. District Court in San Francisco in June 2003 by the Mexican American Legal Defense and Educational Fund (MALDEF), the NAACP Legal Defense and Educational Fund, Asian Pacific American Legal Center and the law firm of Lieff, Cabraser, Heimann, Bernstein, LLP. The suit was consolidated with other cases charging employment discrimination against women and minorities filed by the Equal Employment Opportunity Commission (EEOC), the law firm of Minami, Lew, Tamaki, LLP., and the law firm of Kohn, Swift Graf, P.C. Even with overwhelming evidence being present and several employees coming forward to attest toShow MoreRelatedCase Study : Abercrombie Fitch966 Words   |  4 PagesAbercrombie Fitch (which will hereafter be referred to as ANF to avoid confusion with one of its individual chains called Abercrombie Fitch) is a company currently known for owning the popular clothing store chains, such as Hollister Co., Gilly Hicks (formerly), Ruehl (formerly), and Abercrombie Fitch. The various ANF chains center around a preppy, yet casual theme. Originally established in 1892 in New York City as a sporting goods store, ANF eventually evolved into a luxury clothing conglomerateRead MoreCase Study: Abercrombie Fitch948 Words   |  4 Pages1. Abercrombie Fitch (ANF) uses US GAAP as its accounting standards, as required by US securities regulators and accounting conventions (2009 ANF Annual Report). The Securities and Exchange Commission strongly recommends the use of the most up-to-date GAAP taxonomy in the preparation of financial statements and communications for American public co mpanies (SEC.gov, 2011). HM is a Swedish company, and its stocks are listed on the OMX Nordic Exchange in Stockholm (Hm.com, 2012). Firms listed onRead MoreAbercrombie and Fitch Case Study1443 Words   |  6 PagesAbercrombie and Fitch Case Analysis MGT625 April 11, 2012 Elizabeth Payne Abstract Abercrombie and Fitch (Aamp;F) is a typical mall front store. They have been in the business for a century and are not going anywhere. Aamp;F sees their fair share of mock items and lawsuits. However, through it all, Aamp;F has made it to be successful, overcome threats, and open similar chains to target a wider range age market. Introduction                  Ã‚  Abercrombie amp; Fitch was founded in 1892 as a uniqueRead MoreCase Study : Abercrombie And Fitch1780 Words   |  8 Pages Abercrombie Fitch has become a well-known clothing store in many household homes in the last decade whether it’s from their various scandals or their over-sex ads, everyone is familiar with this clothing brand. However, Abercrombie was not always the teen clothing store, when it first opened in June of 1892, it targeted hunters and fishermen by selling hunting and fishing equipment and was originally called David T. Abercrombie Co. By 1904, the company officially got its name of Abercrombie Read MoreAbercrombie Fitch, The Upscale Clothing Retailer Essay1725 Words   |  7 PagesAbercrombie Fitch, the upscale clothing retailer known for its attractive sales assistant’s and models used for stores and advertisements has a long history of racism and sexism. Starting back in 2002, the company sold shirts that were r acially insensitive to Asians, marketed thongs with sexual phrases on them to pre-teens, and made men shirts that read â€Å"Female students needed for sexual research.† These products were soon removed after they caused controversy among parents and young women. TheRead MoreA and F1087 Words   |  5 PagesAbercrombie Fitch ABERCROMBIE FITCH CASE STUDY COMPANY PROFILE Abercrombie Fitch Co. is a leading specialty retailer encompassing three concepts Abercrombie Fitch, Abercrombie, and Hollister Co. The company focuses on providing high-quality merchandise that compliments the casual classic American lifestyle. The merchandise is sold in retail stores throughout the United States and through catalogs. The company also operates an e-commerce website at www.abercrombie.com, a kids website atRead MoreJamba Juice Case1399 Words   |  6 PagesJamba Juice Case Thought Starters 1. Please analyze the external environment for Jamba Juice concentrating on the six external variables discussed in class. 2. Review the value chain for Jamba Juice and discuss where they are gaining a competitive advantage. 3. Discuss the marketing strategy for Jamba Juice and how it is positioning itself. Do you agree with this strategy? 4. If you were a marketing director for Jamba Juice and were asked to develop an advertising and media plan whichRead MoreAbercrombie And Fitch : An American Retailer Founded 1898 By David T. Abercrombie1076 Words   |  5 PagesIntroduction: Abercrombie and Fitch are an American retailer founded 1898 by David T. Abercrombie and high profile lawyer Ezra Fitch as a small waterfront shop on South Street in Manhattan called Abercrombie Co. The company focuses on designing casual wear for young consumers. AF was famed for its wide variety of expensive and often exotic sporting equipment and attire, ranging from tennis shoes to elephant guns. This report aims to help Abercrombie and Fitch find the best method to gain successRead MoreAbercrombie and Fitch: International expansion external and internal analysis5106 Words   |  21 Pagesï » ¿ Abercrombie and Fitch: International expansion external and internal analysis Name Here Business Mgmt Name Here Date Here Executive Summary This case study was identified to examine why international sales volume of Abercrombie and Fitch have increased over the past three years and to recommend further international expansion to increase sales volume. The research draws attention to the fact that in 2009, the US stores generated 81.2% of Abercrombie and Fitch’sRead MoreAbercrombie Fitch1445 Words   |  6 PagesAbercrombie Fitch Sadarya McArthur Strayer University I. Identify and describe the greatest environmental threats that have immediate implications for AF. A. Lack of Variety AF was known for its lack of variety. They were known for hiring males and females with a certain kind of style. You had to look a certain way to be an employee and most of all you had to be attractive. Females had to wear makeup to enhance their features and males had to be clean shaven with